Digital Immigrants need TSL (Tech as a second language) classes

I was struck by something I read in Hala's Blog:

Some people are ready for the overload of information and have a clear vision of the influence of the Net; and some conservative people, who are not used to changes, are not ready for the amount of information available, which is growing gradually. Those people might suffer if we do not get them the right kind of training and that is the job of libraries.

This comment seems to relate directly to something I have witnessed in my town. Our local public library patrons have the ability to listen to downloaded audio books, and yet, only about four patrons a month are taking advantage of this service. Besides advertising the service on the website and handing out bookmarks, what can libraries do to increase the number of patrons borrowing audiobooks?

1. Hold classes to teach how to use the service.
2. Advertise these classes on the municipal TV channel.
3. Make sure that high school summer reading titles are always available.

Not all patrons are used to using new technologies, and their use will gradually increase with time; but libraries can speed the process along if we offer the training that users need.